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Last Updated: January 19, 2026
Company Name: Intelexia USA, LLC d/b/a PAF Reading Program (“Company,” “we,” “us,” or “our”)
Website: https://www.pafprogram.com/
We are committed to protecting the privacy of the users of this Website. We are also committed to the protection of all student and School data that is collected through our programs as we strive to offer unparalleled structured language program for teaching reading, spelling, and handwriting using multisensory techniques (the “Products” and/or “Services”). A “School” means any local education agency, school district, or independent school in which we have agreements to perform our Services and provide our Products in connection with our educational programs.
This Privacy Policy describes how we collect, use, disclose, and protect personal information via the Website from:
We are committed to protecting privacy and complying with applicable U.S. privacy laws, including the Children’s Online Privacy Protection Act (COPPA), Family Educational Rights and Privacy Act (FERPA) (when applicable through School agreements), and relevant state laws, including but not limited to the California Consumer Privacy Act (CCPA).
This Privacy Policy is incorporated into and is subject to our Terms of Use, which governs your use of the Website.
Our Products/Services are designed for K–12 students, educators, and School staff who access and use them under authorization from their School. The School owns and controls all Student Data (as defined below), and the Company receives such data as a “school official” under Section 99.31 of the Family Educational Rights and Privacy Act of 1974 (“FERPA”) for the sole purpose of providing the Products.
We also rely on the School’s acknowledgment that it is acting as the parent’s agent and providing consent on the parent’s behalf for the processing of personal information of students under the age of 18 (“Child Users”) in accordance with the Children’s Online Privacy Protection Act (“COPPA”). In all cases, we provide our Products and Services exclusively for the benefit of the School for it to assist children and for no other commercial purpose.
We require all Schools to review this Privacy Policy and to make a copy available to parents or guardians where required to do so.
Our Approach to Student Data Privacy:
Users and visitors of the Website do not and should not disclose Student Data, nor is Student Data knowingly collected. Student Data is only collected when Schools engage and enter into separate agreements with Company to use Company’s assessment tool and curriculum services.
When providing our Products and Services to Schools and their Authorized School Users, the Company collects, receives, generates, or otherwise has access to “Student Data” only when engaged in the separate agreement with Schools mentioned above. Student Data means information that directly relates to an identifiable student which is further defined and governed by the Assessment Tool Privacy Policy and additional agreements between Company and Schools. Users will have access to the Assessment Tool Privacy Policy once such user signs up for and engages with Company for such services.
We treat all Student Data as confidential and use it solely for educational purposes in connection with providing our Products to, or on behalf of, the School as described in this Privacy Policy, the Privacy Policy of the assessment tools, and our Agreements. We are committed to protecting the security and confidentiality of Student Data and ensure that Schools retain control over how such data is used, accessed, shared, and retained.
Our collection and use of Student Data are governed by our Agreements with Schools, the Assessment Tool Privacy Policy, this Privacy Policy and all applicable laws, which may include the Family Educational Rights and Privacy Act (“FERPA”), the Children’s Online Privacy Protection Act (“COPPA”), the Protection of Pupil Rights Amendment (“PPRA”), and other relevant federal, state, and local privacy laws and regulations (“Applicable Laws”). As noted above, under FERPA, the Company receives Student Data as a “school official” under Section 99.31 for the purpose of providing its Products, and such data remains owned and controlled by the School.
We collect the categories of personal information listed in Section 4 below for the purposes described in Sections 4 and 5. We do not collect additional categories or use the information for materially different purposes without notice. For details on your rights, including to opt out of sale or sharing, see Section 14 (“Your California Privacy Rights”)
Information You Provide Directly:
|
Type of Information |
Collected From |
|---|---|
|
Name, email, phone number, shipping address, address |
Customers, teachers, School representatives |
|
Billing, shipping address, payment details, such as a credit card number (processed by third-party payment processors) |
Customers purchasing materials |
|
School/organization name and role, School website |
Teachers, administrators, School districts |
|
Message content from “Contact Us,” email inquiries, form submissions or phone calls made to us |
All users |
|
Teacher and program feedback |
Teachers, Schools |
Information You Provide Directly:
|
Type of Information |
Collected From |
|---|---|
|
Name, email, phone number, shipping address, address |
Customers, teachers, School representatives |
|
Billing, shipping address, payment details, such as a credit card number (processed by third-party payment processors) |
Customers purchasing materials |
|
School/organization name and role, School website |
Teachers, administrators, School districts |
|
Message content from “Contact Us,” email inquiries, form submissions or phone calls made to us |
All users |
|
Teacher and program feedback |
Teachers, Schools |
We will also collect Student Data (Educational Use)
When Schools and teachers use our educational programs and assessment tools:
The collection of such data is governed by the Assessment Tool Privacy Policy. Users will have access to the Assessment Tool Privacy Policy once such user signs up for and engages with Company for such services.
We use cookies and analytics tools to collect:
Using automatic collection technologies helps us to improve our Services and to deliver a better and more personalized experience.
The technologies we use for this automatic data collection may include:
You may disable cookies via browser settings. See our Cookie Policy for more details on our use of cookies.
We ask that you never send us, and that you do not disclose, any sensitive government identifiers, such as social security numbers.
We use information that we collect about you or that you provide to us, including any personal data to:
The usage information we collect, whether connected to your personal data or not, helps us improve our services and deliver a more personalized experience by enabling us to:
We may also use your information to contact you about goods and services that may be of interest to you. If you do not want us to use your information in this way, please email us at [email protected]. For more information, see Your Rights and Choices, below.
Where required by law (e.g., California or GDPR if expanded internationally), data may be processed based on:
We do not sell personal information, including student data.
We may share information only with:
|
Recipient |
Purpose |
|---|---|
|
Service providers (payment processors, hosting, email, analytics, shipping, manufacturers, customer service) |
To operate our website and fulfill orders, provide customer service |
|
Schools, teachers, or districts |
To provide program consultation, training, results or progress reports (FERPA-compliant). For research, reporting, product improvement. Unless you are logged into our services system, no individual Student Data will be collected or saved by or on this Website. |
|
Legal authorities |
If required by law, court order, or to protect safety or rights |
|
Successors in interest (e.g., merger, acquisition) |
Provided they comply with same privacy protections |
We may also share your personal information where we have a good faith belief that such disclosure is necessary in order to: i) protect, enforce, or defend our legal rights, privacy, safety, operations, or property of those of our parents, subsidiaries or affiliates or our (or their) employees, agents and contractors; ii) protect the rights, safety, privacy, security or property of users of the Website or others; (iii) protect against fraud or for risk management purposes; iv) enable us to pursue any remedies and damages that are threaten or in fact sustained by us; or v) to comply with any court order, law, or legal process, including to respond to any government or regulatory request.
If you believe that someone under 18 has or may have provided us with personal information without proper consent, we ask that you contact us immediately at [email protected].
The Company relies on the School’s acknowledgment that it is acting as the parent’s agent and providing consent on the parent’s behalf for the processing of personal information of Child Users in compliance with all applicable provisions of COPPA. Where COPPA applies, we process this information solely for educational purposes—and not for any commercial purpose—under the direction and authorization of the School as an educational institution. If you are a parent or guardian and have questions about your child’s use of the Products or the personal information collected, please contact your child’s School directly.
Our Assessment Tool Privacy Policy governs how we collect and how we use, disclose and retain this data. Users will have access to the Assessment Tool Privacy Policy once such user signs up for and engages with Company for such services.
We use commercially reasonable technical, administrative, personnel, and physical safeguards to protect personal information that has been collected and is in our possession from being accidentally lost, or used or accessed in an unauthorized way. We limit access to your personal data to those who have a genuine business need to know it. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality. Should there be any suspected data security breach, we will notify you and any applicable regulator of a suspected data breach where We are legally required to do so. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Personal information is stored on secure servers located in the United States. The Website is operated, managed, and controlled by us from the United States and is not intended to subject us to the laws or jurisdiction of any country other than the United States. If you access the Site from outside the United States, you acknowledge and consent to the processing of your personal information in the United States. Please note that United States data protection and related laws may differ from those in your country of residence. This processing may include the use of cookies and other tracking technologies as described above.
The safety and security of your information also depends on you. You should carefully decide what information you send to us via communications channels. Any transmission of personal data is at your own risk. You are responsible for taking steps to protect your personal data against unauthorized use, disclosure, and access.
With certain exceptions to comply with state and local laws, we retain personal information and School data only as long as necessary:
Even after we delete your personal information from our systems, certain information associated with your account may remain visible in limited situations – for example, if you have shared it on social media or through other unaffiliated services. We may also retain backup copies of your account information for a period of time after cancellation to help detect fraud, comply with legal obligations, or enforce our internal security policies. Additionally, due to caching and other technical processes, your account or related content may not become immediately inaccessible, and removal from other parts of the internet or search engine results may take some time.
Depending on your jurisdiction, you may have the right to:
Important: The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request.
To exercise these rights, contact us at: [email protected]. If we deny your privacy request, you have the right to appeal our decision. To submit an appeal, please contact us at [email protected]. We will review and respond to your appeal within the time frame required by law.
Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.
We use third-party services such as the examples below:
|
Service |
Purpose |
|---|---|
|
Stripe |
Payment processing |
|
Google Analytics |
Website usage analytics |
|
Vimeo |
Video hosting and streaming |
|
sbjs_migrations cookie |
Marketing attribution tracking |
These services have their own privacy policies; we are not responsible for their content or practices. The list above may change from time to time. We will try to keep the list updated, but it may not be fully complete.
Our Website may link to external websites. We are not responsible for their content or privacy practices and you access those websites at your own risk. We encourage you to review their privacy policies. Once you leave the Website via a link or enable an unaffiliated service, you are subject to the privacy policies and terms of use of those unaffiliated services and websites.
We may update this Policy periodically. The “Last Updated” date above will indicate when this Policy was last revised. If significant changes are made, we will post a notice on our website and notify our registered users. Continued use of our services after changes constitutes acceptance. If you do not wish to be bound by the terms of the revised Privacy Policy, you must discontinue your use of the Website. We may email or otherwise communicate reminders about this policy, but you should check our Website periodically to see the current policy and any changes we have made to it.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These apply to personal information we collect in our commercial activities (e.g., selling books, communicating with teachers/Schools). FERPA further governs student data collected for educational/School purposes.
|
Category |
Examples |
Source |
Shared With |
|---|---|---|---|
|
Identifiers |
Name, email, postal address, School, IP address |
User-provided, website analytics |
Service providers (hosting, delivery, email) |
|
Commercial info |
Purchase history, cart activity |
Customer transactions |
Payment processors, fulfillment |
|
Internet/technical |
IP address, site usage, cookies |
Automatically via your device |
Analytics providers |
|
Professional info |
Teacher, School name, role |
Contact forms/emails |
Internal team |
|
Student data (de-identified for analytics) |
Reading levels, scores |
Teachers/Schools |
Aggregated only (no personal IDs) |
We do not “sell” personal information as defined by CCPA. We may “share” limited data for cross-context behavioral advertising (e.g., website analytics), and you may opt out.
The chart above identifies which categories of information we collected from our consumers within the last 12 months. See also Section 10 (above) to learn more about data retention.
You may request:
To exercise any of these rights, contact us at:
Email: [email protected]
Phone: 1-800-674-3849
We will verify your request before processing it. To exercise the rights described above, you must send us a request with sufficient detail so we can properly understand, evaluate, and respond to it, including sufficient information to allow us to verify that you are the person about whom we have collected personal data. Each request that meets these criteria will be a “Valid Request.” If the request does not meet these criteria, we may not respond. You do not need an account to submit a Valid Request.
We will work to respond to your Valid Request within 45 days of receipt. There is no charge associated with Valid Requests unless it is excessive, unfounded or repetitive. We will notify you if we believe a fee is required.
Residents of Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, Nevada, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia may have similar rights to those described for California residents. We will honor applicable state privacy rights to the extent required by law.
You may opt out of the following:
When we process student data on behalf of a School or teacher the following additional terms apply:
We process student information only to provide educational Products/Services, including assessments, progress tracking, reporting, and teacher dashboards. We do not sell, share, or use student data for advertising or unrelated purposes.
For questions or privacy requests, contact:
Intelexia USA, LLC – Privacy Officer
Email: [email protected]
Phone: 1-800-674-3849