COOKIE & OPT-OUT POLICY

Last Updated: January 19, 2025
Applies to: https://www.pafprogram.com/

This Cookie & Opt-Out Policy explains how Intelexia USA, LLC d/b/a PAF Reading Program (“we,” “us,” or “our”) uses cookies, tracking technologies, and your rights to control their use when you visit https://www.pafprogram.com/.

  1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They allow websites to recognize your device and remember certain information about your visit, such as login details or preferences, improve functionality, analyze usage, and personalize content.

We also use similar technologies, including:

  • Web beacons / pixels – small images or code snippets used to track website activity or email engagement.
  • Local storage and session storage – browser-based storage mechanisms for site preferences.
  • SDKs and tags – tools embedded in our site for analytics or advertising
  1. Cookies We Use

Cookie Type

Purpose

Examples 

Strictly Necessary

Required for website functionality, security, shopping cart operations

Session cookies, authentication tokens

Analytics / Performance

Understand how users interact with our website, which pages are most popular, and where we can improve.

Page views, session duration, referral URLs

Google Analytics, sbjs_migrations (source/medium tracking)

Functional 

Remember your preferences (such as language or region) and personalize your experience.

Content personalization, setting preferences, interface preferences

Video/Media Cookies

Enable embedded video content

Vimeo player cookies (player, vuid)

Payment Cookies (Third-Party)

Process payments securely through PCI-compliant systems

Stripe (may set cookies or tracking pixels)

  1. Detailed Cookie Descriptions

Cookie Name

Provider

Purpose

Duration

sbjs_migrations

Website source analytics

Tracks marketing attribution and first-time visits

Up to 6 months

_ga, _gid, _gat

Google Analytics

Tracks website usage and traffic statistics

Up to 2 years

player, vuid

Vimeo

Required for streaming or embedding Vimeo videos

Set by Vimeo; varies

Stripe session cookies

Stripe (Payment)

Payment processing and fraud prevention

Session-based or up to 1 year

We do not control third-party cookies (Google, Vimeo, Stripe). Please refer to their individual privacy policies.

  1. How We Use Cookies

We use cookies to:

  • Enable essential website functionality (logins, applications, account management);
  • Improve site performance and usability;
  • Measure traffic and engagement;
  • Personalize content and recruiting recommendations;
  • Deliver and measure advertising, including targeted ads based on your browsing behavior.

Some cookies are set by us (“first-party cookies”), and others are set by our partners (“third-party cookies”).

  1. How You Can Control Cookies

5.1 Cookie Preferences Tool

  • Use our Cookie Preferences link (available at the bottom of every page) to enable or disable non-essential cookies.

5.2 Browser Settings

You may configure your browser to refuse cookies or alert you when cookies are being stored.
Common links:

  • Chrome: Settings → Privacy and Security → Cookies
  • Firefox: Options → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy
  • Edge: Settings → Site Permissions → Cookies

5.3 Opt-Out of Google Analytics

You can opt-out using:
https://tools.google.com/dlpage/gaoptout

6. Retention and Updates

Cookies remain on your device for different periods of time:

  • Session cookies expire when you close your browser.
  • Persistent cookies remain for a defined period or until you delete them.

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last Updated” date.

  1. Contact Us

If you have questions about our use of cookies or other tracking technologies, please contact us at: [email protected].